CHLM is an interactive publication that promotes and recommends some of the best hidden laneway cafes in Melbourne, Australia.
The coffee and cafe culture is significant in the city of Melbourne and from researching the online environment, I discovered that the digital publication world predominantly consists of fashion, lifestyle and food publications, not publications on a smaller scale that focus on cafe and coffee culture.
The idea behind CHLM is to advertise these cafes to readers and those who enjoy a good cafe environment in a unique location.
Art Direction, Photography & Design: Elliott Wiggins
Interaction, Publication Design,